Cowboy hat

Last year at PRI 2025 Performance Racing Industry (PRI), I decided to wear a cowboy hat during the show.

No, I don’t normally wear one.

Part of the reason was simple. I’m from Texas. Part of it was because I figured if I was going to spend money exhibiting, I might as well make it easier for people to remember who I was.

It turned out to be a pretty good idea.

The hat got a few extra looks, started some conversations, and made it easier for people to find “the guy in the cowboy hat” when they wanted to come back to the booth.

Marketing doesn’t always have to be complicated.

Sometimes it’s just about being memorable.

So, unless I change my mind between now and December, there’s a good chance the cowboy hat will be making another appearance at PRI 2026.

If you see a guy from Texas wearing a cowboy hat at Booth 7006, stop by and say hello.

We’ll be talking trailer security, racing, and whatever else comes up.

See you in Indianapolis.