Good data

Having a good website is good.

Having the right software working behind it is even better.

Beyond Google Analytics, I can see where visitors came from, which pages they viewed, the order they viewed them and how long they stayed.

In the last three days, visits have come from PRI’s Map Your Show, ChatGPT, LinkedIn and several other sources.

A few years ago, this software helped me find a bottleneck on our website. Once it was fixed, visitors could move through the site more smoothly.

A good website matters. Knowing how people use it matters too.