Google Adwords not Effective

This week, I gained valuable insights regarding the effectiveness of Google Ads for my company. After running a small campaign across four different regions to target potential buyers of trailer security systems, the results were telling.

Here’s what "I" found:

- Over 85% of the ads were delivered to mobile users.
- However, only about 45% of my actual website traffic comes from mobile devices.
- This indicates that more than half of the people most likely to buy were not seeing the ads.

This discrepancy highlights a significant mismatch and a costly one at that. While I may not be a marketing expert, the data clearly shows that when the ad platform fails to reach "my" real customers, it’s time to reconsider its effectiveness. For now, I’ve decided to move on from Google Ads.