Innovation Doesn’t Always Go According to Plan, And That’s Part of the Process

If you want to be number one in your field, you can’t just follow the crowd, you have to lead it. That’s why I often say we’re not trying to keep up with the Joneses, we are the Joneses. Leading means constantly pushing to create better products, smarter designs, and real solutions that solve real problems. It also means listening.

The G2 system wasn’t built in a vacuum. It came from extensive conversations with racers, haulers, and business owners who needed more than just basic security. They needed robust, real-world solutions, and we delivered.

But the reality is, innovation isn’t always a smooth ride. It’s full of trial and error, wrong turns, and moments that make you question everything. It takes perseverance, and sometimes, the humility to scrap something that just doesn’t work.

That’s how we ended up with the G2. It didn’t come easy, and it didn’t happen overnight. But we’d rather take the hard road than cut corners and sell something that just looks good on paper.

We test because we care about what happens after the sale. We test because your trailer, your gear, and your business are worth protecting. For us, striving for excellence isn’t a choice, it’s a commitment.