Old school

Someone has to do the mail-outs, so I might as well.

Some people say direct mail is dead. I don’t buy that.

Not every brochure I send is going to turn into a sale. But sometimes all it takes is a simple reminder showing up on someone’s desk at the right time.

Maybe they’ve heard of us before. Maybe they’ve seen us at PRI. Maybe trailer security has been sitting somewhere on their to-do list.

That brochure might be the little nudge that gets them to take another look.

One thing I’ve learned over the years is to make marketing material do more than one job. The brochures I have printed for PRI and other trade shows are designed so they can also be mailed directly, no envelope needed.

So today, I’m addressing brochures and sending them out the old-fashioned way.

Some say mail is dead.

I think it still has a little life left in it.