Snail mail

Going a little old school today.

This brochure is headed to Arizona via good old-fashioned snail mail.

When we designed our brochures, we intentionally left room on the back for our return address, a mailing label, and a stamp. Yes, an actual stamp. Apparently those still work.

Not everyone gets a chance to stop by our booth at a trade show like PRI and pick up a brochure.

And not everyone wants another email landing in an already overloaded inbox.

So periodically, I still send brochures the old-fashioned way.

There’s something different about a physical piece of mail. Someone has to pick it up. Someone has to look at it, even if only for a few seconds.

Will it get read?

Hopefully.

Will it end up in File 13?

Possibly.

But even if it does, somebody actually had to lay hands on it to put it there.

Sometimes old school still has its place.