why this show

People occasionally ask why you find us at Performance Racing Industry (PRI) every year, but not at NATDA and many other trailer industry trade shows.

The answer comes down to where we believe our time and marketing dollars are best spent.

Both shows cost us roughly the same amount of money to attend.

The difference is who sees us.

At PRI, we’re in front of racers, teams, trailer owners, manufacturers, and dealers from all over the country. The show brings together people who understand what is inside a trailer and what it would cost if that trailer disappeared overnight.

More importantly, PRI puts our products in front of far more end users who are actively looking for ways to protect their investment.

NATDA serves an important role in the trailer industry, but it is a more dealer-focused environment with fewer opportunities for users to see and experience what we do.

PRI also includes a trailer and transporter section, which allows us to meet many of the same manufacturers and dealers while still reaching thousands of trailer owners directly.

After more than 20 years in business, we’ve learned that the people most interested in theft prevention are usually the people who own the trailer, the race car, the tools, the equipment, and everything else inside.

That’s why PRI continues to be the trade show we invest in year after year.